Starting you own business overview

Introduction to Ethnic Entrepreneurship in Ireland; Crystalising and evaluating your idea; Outline of the remaining seminars; Overview of supports available

Business Planning (x2)

Overview writing an effective business plan; Basic elements of a business plan; Details of the business plan; Reviewing your plan; What makes a good plan; Common errors and mistakes

Access to Finance

Overview sources and types of finances;  Viewpoint of the investor; Sources and types of debt; Viewpoint of the Lender; Grants; County Enterprise Boards; First Steps Finance; Relationship to Business Planning

Company Structures & Legal Considerations

Overview of Types of Company; Pros and Cons of Each Company Type; Overview of the CRO Website; Registering your company and filing reports

Marketing

Overview of the marketing process; Key Marketing Questions; Competitor analysis; Unique selling point; Establishing your target market; the 4 P’s (Product, Price, Place, Promotion); Dispelling common misconceptions;

Internet Marketing

Overview “Building a successful business using the Internet”; The internet and business potential; Key Online Dangers; What works online; Long Tail Marketing; Online business opportunities Content, Traffic, Preselling, Monetize; Research; Give people what they want; The best online business websites; Finding the potential;

Franchising

Overview of Franchising; Franchise Advantages; Fee Structures; Suitability Checklist; Key Issue for franchisees;

Warning Signs; Available supports